Geico | Amazon Pilot Season

Every year, Amazon Studios releases a new slate of original show pilots for users to watch and review. All customers—even those who do not have a Prime membership—can participate, and the launch has been sponsored by GEICO Insurance for several seasons. The bright look-and-feel captures attention during the launch, which runs briefly as a sitewide takeover.

Each of the show titles are also featured in rotation on the Amazon homepage, as well as Fire Tablet, Fire TV, and the mobile shopping app, as well as IMDB, to provide maximum visibility at all customer entry points.