Mastercard 1-Click

One of Amazon's most successful programs for credit card companies is the 1-Click sponsorship, where customers receive a credit for changing their default payment method. Mastercard had just rebranded, and provided no assets other than their simplified logo. This campaign—which ran over Black Friday and featured a seasonal theme—gave customers an instant discount on their holiday purchases.

This platform has been productized and is now deployable for any credit card issuer throughout the year, with a rapid development time. Since this campaign ran, multiple advertisers have purchased a slot on the 1-Click platform, and it is Amazon's top-selling feature in this vertical.