American Express | Amazon Business

American Express offers a series of card products aimed at different levels of business users. Amazon Business is a specialized version of the Amazon site with products and features designed for organizations of all sizes.

The hero unit is the most prominent ad placement on the Amazon Business homepage. It lives in a rotational slot that appears above all other content on the page.

Because of its high profile location, these units are restricted to a strict copy length, and require additional levels of approval. With minimal assets provided, each of these were designed with a premium look and feel, consistent with the brand’s iconography.

These hero units each drove to a branded customer acquisition page.

Based on the results of the initial flight, the client returned with an additional incremental spend to refresh this campaign in the following quarter.