Infiniti | Q50

Technology is one of the most important features people consider when buying a new vehicle. To capitalize on their image in the consumer mind as a technology-focused brand, Infiniti sponsored a custom landing page within Amazon's wearable technology category, containing video clips describing the benefits of a variety of wearable tech items and an embedded segment that featured the Infiniti Q50.

As a key component of this campaign, Infiniti ran the first animated Fire Tablet wake screen advertisement for the automotive category, which drove prospective buyers directly to the Infiniti website.