As an exclusive partnership, Amazon Advertising, along the Amazon Music group, created a co-branded promotion for Citi card customers to receive an extended free trial of the Music Unlimited service. This required tight coordination between multiple internal teams, as well as the brand's media agency and the Citi client itself.
Trusting that the Amazon creative team undersood how to reach their intended audience, Citi provided minimal creative input and leaned on the Amazon team to explore the visual theme and copy direction. We presented a range of photography options, and worked with both the Citi and Amazon legal teams to ensure that the message was clear, concise, and compliant.
All placements, both on and off Amazon were delivered for this campaign, which included a highly prominent Amazon homepage hero unit, and a Fire tablet execution.